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Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
"Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont "Fremont and freedom" – John Fremont "We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name.
The word slogan is derived from slogorn, which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm (sluagh 'army', 'host' and gairm 'cry'). [3] George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704".
The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
Dean Baquet, executive editor of The New York Times, said the slogan "sounds like the next Batman movie", [9] while journalist Jack Shafer called the slogan "heavy-handed". [10] Capitol Hill Citizen 's motto "Democracy Dies in Broad Daylight" is intended as a jab at what Politico 's Ian Ward described as the Washington Post 's "self-important ...
List of political slogans; List of Philippine presidential campaign slogans; List of UK political slogans; List of U.S. presidential campaign slogans; List of slogans of the opposition to the U.S. involvement in the Vietnam War; List of North Korean propaganda slogans
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