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Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
A Specimen, a broadsheet with examples of typefaces and fonts available.Printed by William Caslon, letter founder; from the 1728 Cyclopædia.. A typeface (or font family) is a design of letters, numbers and other symbols, to be used in printing or for electronic display. [1]
Type designers use the basic concepts of strokes, counter, body, and structural groups when designing typefaces. There are also variables that type designers take into account when creating typefaces. These design variables are style, weight, contrast, width, posture, and case.
Some web browsers also support OpenType features in accordance with the CSS Fonts Module Level 3 specification, which allows OpenType features to be set directly via the font-feature-settings property, or indirectly by means of higher-level mechanisms. The following tables list the features defined in version 1.8.1 of the OpenType specification.
The use of fonts in place of lettering has increased due to new printing methods, phototypesetting, and digital typesetting, which allow fonts to be printed at any desired size. This has made it possible to use fonts in situations where before hand-lettering would be most common, such as on business logos and metal fabricated lettering.
As digital font design allows more variants to be created faster, a common development in professional font design is the use of "grades": slightly different weights intended for different types of paper and ink, or printing in a different region with different ambient temperature and humidity.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns – a most important element in legibility and easy reading."
Angles of white space, as in W w, are corners (w has three corners); the term is not used for angles of strokes. The small corner formed by a serif, whether curved or angular, is called the serif bracket. Inter-letter space can be reduced with kerning. A kern is the part of a letter that intrudes into the "box" of an adjacent glyph.