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Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions .
A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy. [1] [2] Types
Diversification is a corporate strategy to enter into or start new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix : [ 1 ]
In that case, one of the Ansoff quadrants, diversification, is redundant. Alternatively, if a new product does not necessarily take the firm into a new market, then the combination of new products into new markets does not always equate to diversification, in the sense of venturing into a completely unknown business. [11]
Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. [1] These are known as his three generic strategies, which can be applied to any size or form of business.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
The two types of keiretsu, horizontal and vertical, can be further categorized as: Kigyō shūdan ( 企業集団 , "horizontally diversified business groups" ) Seisan keiretsu ( 生産系列 , "vertical manufacturing networks" )
Diversification (finance) involves spreading investments; Diversification (marketing strategy) is a corporate strategy to increase market penetration; Diversification of firms through mergers and acquisitions