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Limited Too is a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice. [1]
Former Tween Brands corporate logo, 2006–2009. Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. In 1996, a new senior management team refocused Limited Too into a preteen girls' fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.
While originally aimed at "junior" girls, [6] the brand would eventually state its official target demographic is teen girls and college-age women. [1] The product first appeared in late 2003 in select stores, [7] with a full chain-wide roll out in July 2004. [8] [9] The company often placed its stores side-by-side with Victoria's Secret stores ...
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Soft girl or softie describes a youth subculture that emerged among Gen Z female teenagers around mid-to late-2019. Soft girl is a fashion style and a lifestyle, popular among some young women on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude.
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