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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
It was available in salve, liquid, and stick forms, [3] and long-lasting, indelible stains were the most popular. [3] Women chose their lipstick based on their skin complexion for a more natural look. Lip pomade, also called lip gloss, was later invented by Max Factor, Sr. in an effort to provide a glamorous appearance to actress' lips on film. [4]
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
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