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The small-world experiment comprised several experiments conducted by Stanley Milgram and other researchers examining the average path length for social networks of people in the United States. [1] The research was groundbreaking in that it suggested that human society is a small-world -type network characterized by short path-lengths.
However, large-scale experiments and field trials can evade this concern, and can document social contagion. [27] In social network analysis and related network science fields, the contagion metaphor has been described as potentially misleading in various ways.
Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. [1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties , edges , or links (relationships or interactions) that connect them.
A social experiment is a method of psychological or sociological research that observes people's reactions to certain situations or events. The experiment depends on a particular social approach where the main source of information is the participants' point of view and knowledge.
Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. [1] This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace.
The Contact Hypothesis has been supported by decades of research. Thomas Pettigrew and Linda Tropp’s meta-analysis [4] of over 700 independent samples confirms the contact hypothesis for a variety of minority groups and conservatively estimates the average correlation between contact and prejudice as -.215 (N > 250,000, p < .0001).
Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, [1] centers on the belief that individuals drive to gain accurate self-evaluations. The theory explains how individuals evaluate their opinions and abilities by comparing themselves to others to reduce uncertainty in these domains and learn how to define ...
Social media causes people to multitask and spend more time online. Social media requires a great deal of self-referential thought. People use social media as a platform to express their opinions and show off their past and present selves. In other words, as Bailey Parnell said in her Ted Talk, we're showing off our "highlight reel" (4).