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Columbia Sussex began operation as Columbia Development in 1972 with the construction of a single Days Inn location in Richwood, KY. Rapid expansion followed and by 1978 the company was renamed Columbia Sussex and was the largest Days Inn franchisee with 14 locations many with restaurants named after the founder's wife, Marty.
Stash Hotel Rewards' main product offering is a loyalty reward program for a network of nearly 200 independent hotels in the United States (including Hawaii and Puerto Rico), Canada, Mexico, Panama, and the Caribbean. It is free to sign up for the program, and guests who enroll are awarded 5 points for every dollar spent at in-network hotels.
The largest hotel chains operate reward programs, including Hilton Worldwide, Hyatt, Marriott International, and Wyndham Hotels & Resorts. However, some luxury brands, such as Four Seasons Hotels and Resorts, have eschewed the concept, [7] saying they prefer building loyalty through personalised service.
Preferred Hotels & Resorts was founded by 12 North American hoteliers in 1968, originating as a referral organization for hotels. [3] In 1981, the association rebranded under the name Preferred Hotels Worldwide, and ended the personal referral system previously used for membership.
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Hotels.com was established in 1991 by David Litman and Robert Diener as the Hotel Reservations Network (HRN), providing hotel booking via a toll-free phone number in the United States. [2] In 2001, the company was acquired by USA Networks Inc (USAI) which also acquired a controlling interest in Expedia, an online travel booking company.
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