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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
The Virginia Slims brand was the last commercial shown, with "a 60-second revue from flapper to Female Lib", shown at 11:59 p.m. on 1 January 1971 during a break on The Tonight Show. [63] After the television ban, most cigarette advertising took place in magazines, newspapers, and on billboards. [61]
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
Virginia Slims: Altria: United States: 1968; 57 years ago () [citation needed] VIP Blue Grand Tobacco Armenia [6] Viper Merca Pantura Indonesia [citation needed] VLN (Very Low Nicotine) 22nd Century Group United States: 2022; 3 years ago () [63] Walter Wolf: British American Tobacco (former Tvornica Duhana Rovinj) Croatia [citation needed] West
Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and created Philip Morris ...
Tobacco companies are also using the cigarette as an image of emancipation in eastern and central Europe where cigarettes are shown as symbols of Western freedom. [2] In the 1990s Germany was a focus for advertising, and between 1993 and 1997 the smoking rates among women aged 12–25 in Germany went from 27% to 47% even though the increase in ...
Jun. 3—TAZEWELL, Va. — A proposed tax increase on cigarettes is moving forward in Tazewell County, but the amount may change. Eastern District Supervisor Charlie Stacy said only two people ...