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But fortified wine, or medicinal wine tonic—containing about 20 percent alcohol, which made it more like a distilled spirit than regular wine—was still available and became America's number one wine. Thunderbird and Wild Irish Rose, to name two examples, are fortified wines. American wine was soon more popular for its effect than its taste ...
In 1957, E & J Gallo launched the fortified cheap white wine Thunderbird. In 1962, E & J Gallo launched the one gallon finger-ringed jug of cheap wine, Red Mountain, later Carlo Rossi Red Mountain, named after a winery above Oakdale that closed during Prohibition. [11] [12] [13] Later, the US market began to move away from cheap wines. [5]
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According to the Wine Institute, the U.S. wine market is an estimated $35 billion. Since 2001, the U.S. wine market has grown by almost 50%, and is expected to continue growing over the next decade.
Amazon.com has added Texas to the states where it will deliver wine, marking the addition of four states since the service was launched in November. Texas wineries have also been added to the service.
From this article I learn that Thunderbird is "an inexpensive fortified wine brand of E. & J. Gallo Winery in the United States. The wine is sold at between 13 and 18% ABV and first became popular in the 1950s". The rest of it is a lengthy but pointless selection of song lyrics, which must have been easy to write but doesn't tell me why these ...
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