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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
TAM Media Research is a joint venture company between AC Nielsen and Kantar Media Research/IMRB. It is one of the two television Audience measurement analysis firms of India (the other being aMap). Besides measuring television viewership, TAM also monitors advertising expenditure through its division AdEx India. It exists in the PR Monitoring ...
Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [ 1 ] By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
Kantar's BrandZ report for 2024 places the value of Apple's brand name above all others, mirroring branding consultancy Interbrand's stance that Apple is once again the world's single best global ...
Ian Ward Griffiths (born 1966) is a British businessman. He is a non-executive director of BBC Commercial and a Senior Adviser to Bain Capital. Between 2020 and 2022 he was the CFO and deputy CEO of Kantar Group, a global data analytics and brand consulting company.
In 2014, the IBOPE Media division (measuring media audience and advertising investment) was sold to the Kantar Group, which changed its name to Kantar Ibope Media. In January 2021, when the rights to use the IBOPE name expired, the institute founders and directors founded the Inteligência em Pesquisa e Consultoria Estratégica (Ipec) group,. [6]
While Media Ant's website offers IPL packages starting at 500,000 rupees ($5,800), YouTube ad packs start at just 10,000 rupees ($115). ... (Reporting by Munsif Vengattil and Sai Ishwarbharath B ...
Kantar Sifo, previously TNS Sifo and Sifo Research International, is a Swedish company operating in the field of opinion and social research. Since 1967, Sifo has published its public opinion poll "Voter monitor" ( Swedish : Väljarbarometern ) which analyses the party allegiances of Swedish voters.