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Southwest Airlines wants to make it easier for you to get status in its Rapid Rewards program. Beginning Jan. 1, it’s lowering the threshold to qualify for A-List and A-List preferred status.
Southwest Airlines is studying changes to its quirky boarding and seating policies as it searches for ways to raise more revenue. Airline officials say they are studying possible changes but won't ...
With the inadequate handling of the travel disaster, it’s unclear to what degree Southwest will be able to regain customer trust and loyalty and rebuild its reputation. Experts say that while ...
Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
Southwest began planning international service when it acquired AirTran Airways, which already served international destinations.Southwest's first approach to international service came on April 19, 2012, when it signed a contract with the Amadeus IT Group to launch an international reservation system.
He said the programs were intended to serve two purposes for carriers: to get a better handle on who their most loyal customers were and to entice those travelers to keep coming back.
In recent years, some new airlines have had a greater "Southwest Effect" than Southwest itself. An MIT study released in August 2013 found newer, smaller airlines were having a greater impact on lowering the average price of a ticket where they fly.