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Brand equity is the sum of assets and liabilities relating to a brand, its name and logo, and the sum or difference is the value that is offered by the product or service or a company or the company's customers.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. [1] A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards other ...
Recognition justice is a theory of social justice that emphasizes the recognition of human dignity and of difference between subaltern groups and the dominant society. [9] [10] Social philosophers Axel Honneth and Nancy Fraser point to a 21st-century shift in theories of justice away from distributive justice (which emphasises the elimination of economic inequalities) toward recognition ...
Sociobiology is a field of biology that aims to explain social behavior in terms of evolution. It draws from disciplines including psychology , ethology , anthropology , evolution , zoology , archaeology , and population genetics .
Seniors are generally at higher risk for complications and death from pneumonia due to weakened immune systems. However, risk factors vary from person to person. If you suspect your elderly loved ...
In this video, we see the absolute attitude that an Aussie Shepherd can pull off if they feel like they are being ignored. And when Aussie Shepherd Riley’s mom is even a single minute late at ...
Social currency refers to the actual and potential resources from presence in social networks and communities, including both digital and offline. It is, in essence, an action made by a company or stance of being, to which consumers feel a sense of value when associating with a brand, while the humanization of the brand generates loyalty and "word of mouth" virality for the organization.