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Stetson focused on expensive, high-quality hats that represented a real investment for the working cowboy and a statement of success for the city dweller. Early on, Stetson hats became associated with legends of the West, including "Buffalo Bill", Calamity Jane, Will Rogers, and Annie Oakley.
John Batterson Stetson (May 5, 1830 – February 18, 1906) was an American hat maker who invented the cowboy hat in the 1860s. He founded the John B. Stetson Company in Philadelphia, Pennsylvania, in 1865, and it became one of the largest hat manufacturers in the world.
Buffalo Bill had custom hats with very wide brims made for his Wild West shows, with later designs created for Hollywood including the Tom Mix style "ten-gallon" hats used in Western films. Over time, the working cowboy hat of the ranch cowboy, as modified by popular entertainers and rodeo competitors, became an essential part of the cowboy image.
The store carries two brands of hats — Stetson and Kemo Sabe. Although Stetson makes hats that cost thousands of dollars, Kemo Sabe only sells less expensive Stetson hats that are pre-molded ...
A Texas company founded at the tail end of the Civil War, Stetson is now the only company to make cowboy hats entirely in the USA, and it is also one of the largest hat makers in the nation. Still ...
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