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2. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...

3. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   For the online user, Sponsored Search Advertisement offers highly relevant search results which are based on the consumer’s own queries and, thus, they are considered less intrusive than banner advertisements or pop-ups advertising. In addition, Sponsored Search Advertisement reduces online user search costs and increases the accessibility to ...

4. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   In June 2012, Google rejected the Australian Sex Party's ads for AdWords and sponsored search results for the July 12 by-election for the state seat of Melbourne, saying the Australian Sex Party breached its rules which prevent solicitation of donations by a website that did not display tax exempt status. Although the Australian Sex Party ...

5. Sponsored search auction - Wikipedia

   en.wikipedia.org/wiki/Sponsored_search_auction

   A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts.It refers to results from a search engine that are not output by the main search algorithm, but rather clearly separate advertisements paid for by third parties.

6. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]

7. Google AdSense - Wikipedia

   en.wikipedia.org/wiki/Google_Adsense

   The name was adopted by Google after Google acquired Applied Semantics in April 2003. [12] Some advertisers complained that AdSense yielded worse results than Google Ads, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results ...

8. Pay for placement - Wikipedia

   en.wikipedia.org/wiki/Pay_for_placement

   Pay per click marketing is a subset of search engine marketing. It is not a form of SEO as SEO refers to practices which are intended to improve your organic search results. [4] Pay per click marketing can be done through ad networks such as Google Adwords or by paying for placement on a specific site.

9. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   The organic search results, queries, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, Bing, and Sogou may include many different types of enhanced results (organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements.