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An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Edsels, Luckies and Frigidaires: Advertising the American Way (1979), Print ads covering the 20th century U.S. Cantor, H. J. The fight for truth in advertising (1936) Better Business Bureau story; Cone, Fairfax. With all its faults (1969), autobiography; Hopkins, Claude C. Scientific advertising (1923) and My life in advertising (1927)
[62]: 9–15 For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses.
Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about their individual tasks, and emphasizing that "at McDonald's it's clean!" just before launching into the almost operatic chorus: "You deserve a break today / So get up and get away / To McDonald's!"
The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think". [2] [3] [4] It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In ...
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