Search results
Results from the WOW.Com Content Network
The digital architecture of each social media platform influences how users receive information and interact with each other, thereby influencing the political communication strategies employed on each social media platform. [4] Users can connect directly to politicians and campaign managers and vice versa.
Strategic Communication is the "coordinated actions, messages, images, and other forms of signaling or engagement intended to inform, influence, or persuade selected audiences in support of national objectives." [2] There is often debate and discussion concerning what makes strategic communication.
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
Taking the communication perspective confers something like "communication literacy"—the ability to inscribe and read the complex process of communication in real-time. Among other things, CMM's concepts and models guide practitioners in helping clients become aware of the patterns of communication which make up aspects of the social world.
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
David L. Swanson and Dan Nimmo define political communication as "the strategic use of communication to influence public knowledge, beliefs, and action on political matters." [19] They emphasize the strategic nature of political communication, highlighting the role of persuasion in political discourse. Brian McNair provides a similar definition ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
The study of global communication is an interdisciplinary field focusing on global communication, or the ways that people connect, share, relate, and mobilize across geographic, political, economic, social, and cultural divides.