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A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]
They, in turn, can be broken up into five sub-types: connotative, collocative, social, affective and reflected (Mwihaki 2004). The connotative meanings of an expression are the thoughts provoked by a term when in reference to certain entities. Though these meanings may not be strictly implied by relevant definitions, they show up in common or ...
To coin a word to refer to a thing, the community must agree on a simple meaning (a denotative meaning) within their language, but that word can transmit that meaning only within the language's grammatical structures and codes. Codes also represent the values of the culture, and are able to add new shades of connotation to every aspect of life.
Politicians employ euphemisms, [12] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ
An extensional definition gives meaning to a term by specifying its extension, that is, every object that falls under the definition of the term in question.. For example, an extensional definition of the term "nation of the world" might be given by listing all of the nations of the world, or by giving some other means of recognizing the members of the corresponding class.
An idiom is an expression that has a figurative meaning often related, but different from the literal meaning of the phrase. Example: You should keep your eye out for him. A pun is an expression intended for a humorous or rhetorical effect by exploiting different meanings of words. Example: I wondered why the ball was getting bigger. Then it ...
Double entendres generally rely on multiple meanings of words, or different interpretations of the same primary meaning. They often exploit ambiguity and may be used to introduce it deliberately in a text. Sometimes a homophone can be used as a pun. When three or more meanings have been constructed, this is known as a "triple entendre," etc. [4]
But connotative meanings are context-dependent, i.e. the addresser must learn how to match the meaning intended by the addresser to one of the various possible meanings held in memory. The power of connotation is that it enables the addresser to more easily consider abstract concepts and to introduce subtlety into the discourse.