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In business and for engineering economics in both industrial engineering and civil engineering practice, the minimum acceptable rate of return, often abbreviated MARR, or hurdle rate is the minimum rate of return on a project a manager or company is willing to accept before starting a project, given its risk and the opportunity cost of forgoing other projects. [1]
A thing is acceptable if it is sufficient to serve the purpose for which it is provided, even if it is far less usable for this purpose than the ideal example. A thing is unacceptable (or has the characteristic of unacceptability ) if it deviates so far from the ideal that it is no longer sufficient to serve the desired purpose, or if it goes ...
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.
For example, for the ad copy in the above graph, advertising saturation is achieved above 110 GRPs per week. Adstock can be transformed to an appropriate nonlinear form like the logistic or negative exponential distribution , depending upon the type of diminishing returns or ‘saturation’ effect the response function is believed to follow.
Example choice-based conjoint analysis survey with application to marketing (investigating preferences in ice-cream) Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.
Churn rate (also known as attrition rate, turnover, customer turnover, or customer defection) [1] is a measure of the proportion of individuals or items moving out of a group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support.
[1] In general, acceptance sampling is employed when one or several of the following hold: [2] testing is destructive; the cost of 100% inspection is very high; and; 100% inspection takes too long. A wide variety of acceptance sampling plans is available. For example, multiple sampling plans use more than two samples to reach a conclusion.
[1] [2] An alternative pricing method is value-based pricing. [ 3 ] Cost-plus pricing has often been used for government contracts ( cost-plus contracts ), and has been criticized for reducing incentive for suppliers to control direct costs , indirect costs and fixed costs whether related to the production and sale of the product or service or not.