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Nurofen is a brand of range of pain-relief medication containing ibuprofen made by the English-Dutch company Reckitt Benckiser. [1] Introduced in 1983, the Nurofen brand was acquired following Reckitt Benckiser's acquisition of Boots healthcare international in 2005 for £1.93 billion, which included Nurofen, Strepsils, and Clearasil. [2]
Ibuprofen became on sale for general pharmacy (over-the-counter) in 1983, as Nurofen. [15] Adams said in 2007 "Getting the drug approved by the two countries with the toughest regulatory authorities – the UK and the US – was a goal I wanted to achieve. For me, that was the most exciting time of all."
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Well, when we published the price list of what started as 100-plus drugs and now is 2,500 medications, all of a sudden there was a benchmark that everybody could compare.
By the late 1980s, Nurofen had a 12% share of the analgesics market. Gold Greenlees Trott (GGT), who later bought BBDP then were bought by Omnicom Group in 1998 and made part of TBWA Worldwide, were commissioned to make an advert to markedly increase Nurofen's market share. Analgesics are mainly purchased by 25- to 40-year-old women.
Chemist Warehouse Group (trading as Chemist Warehouse, My Chemist, My Beauty Spot) [3] is an Australian company operating a chain of retail pharmacies both locally and internationally. The company is one of Australia's largest pharmacy retailers with over 500 stores in Australia, [ 4 ] and employs over 20,000 staff. [ 5 ]
Many pharmacy chains in the United States are owned and operated by regional supermarket brands, or national big-box store brands such as Walmart. These pharmacies are located within their larger chain stores. The three largest free-standing pharmacy chains in the United States are Walgreens, CVS, and Rite Aid.
Codeine is marketed as both a single-ingredient drug and in combination preparations with paracetamol (as co-codamol: e.g., brands Paracod, Panadeine, and the Tylenol-with-codeine series, including Tylenol 3 and 1, 2, and 4); with aspirin (as co-codaprin); or with ibuprofen (as Nurofen Plus).