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In 1972, Arm & Hammer launched an advertising campaign promoting the idea that a box of baking soda in the refrigerator could control odors. [4] The campaign is considered a classic of marketing, leading within a year to more than half of American refrigerators containing a box of baking soda. [5] [6] This claim has often been repeated since then.
Austin Church (January 8, 1799 – August 7, 1879) was an American medical doctor and a pioneer of bicarbonate of soda manufacturing. He was a co-founder of the company that first developed the product in America from chemical compound salts. His company was the first to use the Arm & Hammer trademark to sell the product as a baking soda. He ...
Their partnership had begun in 1846 with the two founders selling sodium bicarbonate (also known as baking soda) that they refined in Dwight's kitchen. [2] The Arm & Hammer name and logo, which dates back to the 1860s, [3] is often incorrectly claimed to have originated with tycoon Armand Hammer. Hammer was so often asked about the Church ...
It is often claimed that baking soda is an effective odor remover [71] [better source needed] and recommended that an open box be kept in the refrigerator to absorb odor. [72] This idea was promoted by the leading U.S. brand of baking soda, Arm & Hammer, in an advertising campaign starting in 1972. [73]
Arm and hammer is a symbol of industry, and the god Vulcan. Arm and hammer may also refer to: Arm & Hammer, brand of baking soda products; Arm & Hammer Park, formerly Mercer County Waterfront Park, in Trenton, New Jersey, USA; Armnhmr, electronic music duo that did a remix of "Closer" (The Chainsmokers song)
However, the Arm & Hammer company's brand name did not originate with Armand Hammer. It was in use 31 years before Hammer was born. [102] While Hammer and Occidental said that the Church & Dwight investment was a coincidence, Hammer acknowledged previously trying to buy the Arm & Hammer brand as a result of often being asked about it. [103] [104]
The Church and Dwight Company, producer of Arm & Hammer baking soda, which used material from the Solvay process, built a production facility nearby. Solvay Cable Road in 1910. The Hazard family invested in an affiliated business, the Semet-Solvay Company, formed in 1895.
About Wikipedia; Contact us; ... used in an Arm & Hammer baking soda add. Date: 30 October 1908: ... This file has been identified as being free of known restrictions ...