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ikea The Swedish furniture company — and maker of extraordinary meatballs — is running some limited-time-only offers that could help you furnish and beautify your entire home.
IKEA is busy cutting prices while everything else gets expensive—and the group’s CEO says it wasn’t ‘rocket science’ to make that call Prarthana Prakash January 24, 2024 at 3:57 AM
He gave the example of Belgium, where price cuts took effect on Feb. 1—IKEA was able to significantly lower prices on parcel deliveries from €9.99 ($10.81) to €2.99 ($3.24).
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IKEA’s own focus on suppressing price increases appears to have brought more customers through the door. Ingka increased revenues by 5.4% last year to €44.3 billion ($48.6 billion).
Last year, Ikea slashed prices to give inflation-weary customers a break, but revenue fell for the first time in four years.
Ikea said it continued to see a ‘strong appetite from customers to invest in their life at home’.
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