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An early 1980s "Pepsi Challenge" 12 oz. (355 ml.) promotional can, and a metal tab button publicizing the challenge. The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2]
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
The Silver Anniversary Edition 24 Hour Pepsi Challenge was a 24-hour endurance sports car race held on February 5–6, 1983 [1] at the Daytona International Speedway road course. The race served as the opening round of the 1983 IMSA GT Championship. Victory overall and in the GTP class went to the No. 6 Henn's Swap Shop Racing Porsche 935 ...
May 10, 2021 at 11:00 AM. KUALA LUMPUR, MALAYSIA - FEBRUARY 26TH, 2017. Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co ...
Lawrence County's girls, winners of the previous two 6A state championships, picked up another big win in the annual Pepsi Challenge held in Moulton. The Red Devils placed four runners in the top ...
The 20th Annual 24 Hour Pepsi Challenge was a 24-hour endurance sports car race held on January 30-January 31, 1982 [1] at the Daytona International Speedway road course. The race served as the opening round of the 1982 IMSA GT Championship. Victory overall and in the GTP class went to the No. 18 JLP Racing Porsche 935 driven by John Paul, John ...
Blind taste test. Isolation booth for taste testing for an independent lab. Tasters will receive samples through the box on the right. In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge [1] is a famous taste test that has been run by Pepsi since 1975.
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