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  2. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Salespeople should evaluate the customer based on the need for the product. Sales representatives typically ask questions designed to reveal the prospective client's current situation, the source of any problems, the impact of the problems, the benefits of the solution, the client's prior experience with the brand or the category, the prospect ...

  3. Sales development - Wikipedia

    en.wikipedia.org/wiki/Sales_development

    Sales development is an organization that sits between the marketing and sales functions of a business and is in charge of the front-end of the sales cycle: identifying, connecting with, and qualifying leads. Simply put, this organization is tasked with setting up qualified meetings between a salesperson and a potential buyer with a high ...

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    If there is less need to interact with the company for different problems, then the customer satisfaction level is expected to increase. [35] These central benefits of CRM will be connected hypothetically to the three kinds of equity, which are relationship, value, and brand, and in the end to customer equity. Eight benefits were recognized to ...

  5. Guided selling - Wikipedia

    en.wikipedia.org/wiki/Guided_selling

    Guided selling is a process that helps potential buyers of products or services to choose the product best fulfilling their needs and hopefully guides the buyer to buy. It also helps vendors of products (e.g. brands, retailer) to actively guide their customers to a buying decision and thus increases their conversion rate.

  6. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume.

  7. Demand generation - Wikipedia

    en.wikipedia.org/wiki/Demand_generation

    Demand generation is a holistic approach to marketing and sales cohesion within the company. [3] [4] Through various nurture campaigns and marketing approaches, demand generation efforts aim to both create a long-term relationship between a brand and a potential buyer, and at the same time gauge and develop a prospect's purchasing interest in said brand's products/services.

  8. Societal marketing - Wikipedia

    en.wikipedia.org/wiki/Societal_marketing

    The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the well-being of both the individual consumer and society in general. Therefore ...

  9. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

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