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  2. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    Ad relevance is the first step for Google to evaluate your quality score. Match the wording of your ad to be more directly related to the users’ searching word if your status is “Average” or “Below average”. The second step is to make sure users click on your ads, which is a signal to Google that your ads are relevant to the search.

  3. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    In the Facebook social networking platform, the term pertains to the average cost for each link click and it serves as a metric in online advertising for benchmarking online ad efficiency and performance. [4] CPC in the Amazon Marketing Service (AMS) follows the same model, although it is reported that this platform charges lower CPCs compared ...

  4. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. [2] [3] The "cost per thousand advertising impressions" metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates.

  5. Value presentation - Wikipedia

    en.wikipedia.org/wiki/Value_presentation

    To achieve this goal multimedia-supported lecture (PowerPoint Presentation) as well as short animations, real videoclips (training course clips) or a series of charts may be utilized. Knowledge transmission via value presentations is equally applied in business or economical and commercial or marketing domains (Tufte 2006: pp. 5).

  6. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan. An "elevator pitch" is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or ...

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.

  8. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  9. Central Product Classification - Wikipedia

    en.wikipedia.org/wiki/Central_Product_Classification

    The Central Product Classification (CPC) is a product classification for goods and services promulgated by the United Nations Statistical Commission. It is intended to be an international standard for organizing and analyzing data on industrial production , national accounts , trade , prices and so on.