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The National Citizens' Movement for Free Elections or NAMFREL is an election watchdog in the Philippines. It was the first and one of the most famous election watch campaigns. [ 1 ] It is known to have introduced non-partisan national election monitoring to the Philippines after exposing the issues involved with the 1986 Snap Elections .
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely. [7] BF-GF: 2011: Television advertisement: McDonald's: Leo Burnett Manila
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The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym.
Estrada campaigned himself as a candidate for poor who seeks to address poverty in the country. His campaign appealed to populism which aimed to secure votes from the masa or masses. The campaign was also in sync with his image as an idol of the masses. "Erap" was his nickname and was also an actor. [7] [8] Jose de Venecia: Victory, Joe! 2004
Rev. Fr. Ranhilio Callangan Aquino, who defines Bagong Pilipinas as the "transformation of the idea of being a Filipino," outlined the key concepts of this governance campaign: [4] [5] Isip (Thoughts) – The Filipino can prosper in the Philippines. Salita (Words) – Be truthful, not perennially negative.
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