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Jago Grahak Jago (transl. Wake up Customer Wake up) is a consumer awareness program launched in 2005 by the Ministry of Consumer-Government of India.Under this scheme, various channels were created to spread awareness about consumer rights and to put an end to malpractices by merchants.
The consumer movement is an effort to promote consumer protection through an organized social movement, which is in many places led by consumer organizations.It advocates for the rights of consumers, especially when those rights are actively breached by the actions of corporations, governments, and other organizations that provide products and services to consumers.
Consumer protection law or consumer law is considered as an area of law that regulates private law relationships between individual consumers and the businesses that sell those goods and services. Consumer protection covers a wide range of topics, including but not necessarily limited to product liability , privacy rights , unfair business ...
The outcomes of consumer education include not only the improved understanding of consumer goods and services, but also increased awareness of the consumer's rights in the consumer market and better capability to take actions to improve consumer well-being. [7] Subjects included in consumer education also vary from country to country.
Consumer Protection Act 1986 (COPRA) was an Act by the Parliament of India elected to protect the interests of consumers in India. It was replaced by the Consumer Protection Act, 2019 . It was made for the establishment of consumer councils and other authorities for the settlement of consumer's dispute and matters connected with it.
Differences in consumer personality are the internal motivations for changes in consumer awareness. Intensified market competition is a catalyst for changes in consumer awareness. Many companies have launched their own branded products in order to gain a foothold in an increasingly competitive market. [58]
The Consumer Guidance Society of India (CGSI) is a nonprofit consumer organization established in India in 1966 to protect and educate the Indian consumer about sub-standard products and services, adulterated foods, short weights and measures, spurious and hazardous drugs, exorbitant prices, endemic shortages leading to black marketing and profiteering, unfulfilled manufacture guarantees, and ...
[36] As a result, the consumer buys pink ribbons during National Breast Cancer Awareness Month, green products to support the environment, candy and popcorn from school children, greeting cards and gift wrap from charities, and other such often-unwanted objects. The consumer avoids considering whether the price offered is fair, whether a small ...