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2. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

3. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

4. Return on marketing investment - Wikipedia

   en.wikipedia.org/wiki/Return_on_marketing_investment

   Conversion Rate and; Average Sale. ... Powell, Guy R., Marketing Calculator: Measure and manage your return on marketing investment (2008) John Wiley and Sons.

5. Conversion funnel - Wikipedia

   en.wikipedia.org/wiki/Conversion_funnel

   Only a small proportion of those seeing the advertisement or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel. Typical banner and advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.

6. Funnel analysis - Wikipedia

   en.wikipedia.org/wiki/Funnel_analysis

   Funnel analyses "are an effective way to calculate conversion rates on specific user behaviors". [1] ... Or when creating a marketing campaign, there is a chance to ...

7. Return on investment - Wikipedia

   en.wikipedia.org/wiki/Return_on_investment

   Internal rate of return; Marketing plan; Price–earnings ratio; Rate of profit; Rate of return (RoR), also known as 'rate of profit' or sometimes just 'return', is the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested; Return on assets (RoA) Return on brand (ROB)

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9. Abandonment rate - Wikipedia

   en.wikipedia.org/wiki/Abandonment_rate

   Abandonment rate is a marketing metric which helps marketers to understand website user behavior. Specifically, abandonment rate is defined as "the percentage of shopping carts that are abandoned" prior to the completion of the purchase. [2] This information is generally not used on a facility reservation report.