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Political advertising in a broad sense is not regulated by a special law and follows the general rules governing freedom of speech, freedom of information, and freedom of association. Lack of legal definition of political advertising leads to the ambiguity of its understanding, which generates conflict situations in legal relations of advertising.
Political ads are a form of political speech with a straightforward, essential task: to gain people's confidence and influence their vote, in the case of political campaign advertising.
In political campaigns, an attack ad is an advertisement designed to wage a personal attack against an opposing candidate or political party in order to gain support for the attacking candidate and attract voters.
The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act (BCRA, also known as the McCain–Feingold Act), enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate ...
Political ads online do not have to follow the same rules. For now that means you'll only get that stamp of approval on radio and TV — from candidates seeking your vote and standing by their ...
An example was the Dziennik (Journal) news cast, which criticised capitalism in the then-communist Polish People's Republic using emotive and loaded language. Propaganda has become more common in political contexts, in particular, to refer to certain efforts sponsored by governments, political groups, but also often covert interests.
Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...
The rules are different for third-party ads, sponsored by political action committees or other outside groups. Broadcast networks can review and reject those ads if they believe the content is too ...