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Personal branding involves the practice of self-disclosure, and this transparency is part of what Foucault would call "the proper care of the self". [13] In this sense, disclosure refers to the details of one's everyday life for other's consumption, while transparency is the effect of this kind of disclosure.
Cécred is a hair care brand developed and launched in 2024 by American singer-songwriter Beyoncé. [3] [4] [5] The brand was developed over six years prior to its launch, which included product development and clinical, lab and salon trials.
The Ulta Beauty Jumbo Love Sale—running from now through Jan. 25—features an up to 45 percent discount on a slew of *jumbo-sized* hair-care products, from Olaplex to Biolage. Needless to say ...
Her connection with shoppers is one of the reasons her brand is the No. 1 Black-owned, woman-owned textured hair care brand in the U.S. market, according to Nielsen.
Today, the successful hair care brand offers three product collections (baomint, blue tansy and melonberry) made up of curl-loving gels, creams, stylers, shampoos and conditioners.
Popularized by Helene Curtis, the brand proved to be a success, with a 6.5 percent market share and annual sales of $275 million in the late 90s (making it the second most successful hair care brand in the US). [1] [2] Revamped theme-based lineup (2000–2006) During 2000, the Salon Selectives product line was revamped. Most notably, the ...
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