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Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Florida Gov. Ron DeSantis has sets his sights on Bud Light, the latest development in what has turned into an ongoing crisis for the beer brand following its brief partnership with influencer ...
This page was last edited on 29 June 2023, at 18:46 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...
Net sales of its beers, including Corona Premier and Modelo Especial, rose 4% in the last quarter of 2023, but the company still reported lower-than-expected sales due to inflation-induced price ...
It marks the first time Modelo has ever surpassed Bud Light on a year-to-date basis. CNN reports the NIQ data shows that in recent weeks, Bud Light volumes were down 26.7%.