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Parasocial interaction was first described from the perspective of media and communication studies.In 1956, Horton and Wohl explored the different interactions between mass media users and media figures and determined the existence of a parasocial relationship (PSR), where the user acts as though they are involved in a typical social relationship. [1]
Communicative behaviors are psychological constructs that influence individual differences in expressing feelings, needs, and thoughts as a substitute for more direct and open communication. [1] More specifically, communicative behaviors refer to people's tendency to express themselves using indirect messages. [ 2 ]
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Social facilitation, another type of social influence, is distinguished from contagion, as well as from conformity and social pressures, by the lack of any marked conflict. [4] It is said to occur when the performance of an instinctive pattern of behavior by an individual acts as a releaser for the same behavior in others, and so initiates the ...
Context refers to environmental factors that influence the outcomes of communication. These include time and place, as well as factors like family relationships, gender, culture, personal interest and the environment. [68] Any given situation may involve many interacting contexts, [69] including the retrospective context and the emergent context.
Nonverbal influence emphasizes the persuasive power and influence of nonverbal communication. Nonverbal influence includes appeals to attraction, similarity and intimacy. [1] Nonverbal influence also speaks to social influence. Normal social influence research focuses on words or linguistic choices and scripts in order to effect a certain level ...
In other words, the subjects were unable to properly see the influence of the situational constraints placed upon the writers; they could not refrain from attributing sincere belief to the writers. The experimental group provided more internal attributions towards the writer.
Prosocial behaviour [1] is a social behavior that "benefit[s] other people or society as a whole", [2] "such as helping, sharing, donating, co-operating, and volunteering". The person may or may not intend to benefit others; the behaviour's prosocial benefits are often only calculable after the fact.