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Amati was a proposed luxury brand announced by Mazda in August 1991 [1] as part of Mazda's expansion plan with the launch of the Autozam, Eunos, and ɛ̃fini marques in hopes of becoming Japan's 3rd largest automaker.
Mazda had used a number of different marques in the Japan market, including Autozam, Eunos, and Efini, although they have been phased out. In the early 1990s Mazda almost created a luxury marque, Amati , to challenge Acura , Infiniti , and Lexus in North America, but this never happened, leaving the near-luxury Millenia to the Mazda brand.
The RX-7 and 626 buoyed Mazda's American fortunes enough for it to expand. Mazda built an American plant (now Flat Rock Assembly Plant) to build the 626, bringing the company to Ford's attention. The two joined on the 626's 2-door offshoots, the MX-6 and Ford Probe. Mazda finished the 1980s the same way as the 1970s, with an image-building ...
Mazda Miata convertible. Mazda MX-5: 1989–present Also known as the Miata and Eunos Roadster; almost 750,000 in the first two generations to 2005, verified by the Guinness Book of Records as the bestselling two-seater sports car in history. [336] Mazda R360. Mazda R360: 1960–1966 23,417 in a single generation. [337] A first-generation Mazda ...
Mazda CEO Masahiro Moro says he's letting consumer demand drive the company's electric transition. Mazda CEO says electric car inventory is piling up. EVs other than Teslas ‘are not taking off’
Eunos (ユーノス, Yūnosu) was a marque of Japanese automaker Mazda, marketed as its upscale, fun to drive line.The brand existed in Japan from 1989 to 1996, when sales operations were integrated into ɛ̃fini, and Australia from 1992 to 1996, when it was integrated into the main Mazda model range as a premium sub-brand.