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Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
What made the shoe unique for its time was the triple-density sole used for cushioning, the exposed gel packs that the company frequently used in its shoes, and the split tongue which allowed to more easily put on the shoe. [2] The shoe only lasted in the market for 2 years before Asics replaced it with the Gel-Lyte Ultra in 1992. Despite its ...
Onitsuka Tiger is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai (鬼塚商会, Onitsuka Co., Ltd), a sports shoes company founded by Kihachiro Onitsuka . Onitsuka Shōkai changed its name to Onitsuka Co., Ltd. before becoming Asics Corporation in 1977. Since 1977, Onitsuka Tiger has been sold as a lifestyle brand of Asics. [2]
Kentaro Ito (伊藤 健太郎, Itō Kentarō, born June 30, 1997) is a Japanese actor and model. Previously known mononymously as Kentaro, began his career as a model and transitioned into acting in 2014 with his acting debut in Fuji TV's Hirugao: Love Affairs in the Afternoon as Keita Kinoshita.
Nana Seino (清野 菜名, Seino Nana, born October 14, 1994) is a Japanese actress. She has played Sunmi in Tokyo Tribe, Tetsuko Kuroyanagi in the TV Asahi adaptation of Kuroyanagi's autobiography Totto-Chan: The Little Girl at the Window, and Yuko Komiya in the 98th NHK asadora Half Blue Sky, among numerous other TV and film roles.
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