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First launched in 1982 with a mission to create effective, science-led beauty for sensitive skin, it has since become a top selling brand at Olive Young (aka Korean Sephora), winning numerous ...
Round out your routine with the best Korean skincare products experts and beauty insiders are raving about, from brands like CosRX, Peach & Lily, and more. The 11 Best Korean Skincare Products to ...
rom&nd. Founded by popular Korean beauty influencer Saeron Min (aka Gaek) in 2016, rom&nd is known for their high-performing cosmetics, which include a few products that have gained cult status in ...
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Instead, skin lightening is focused on treating hyperpigmentation. The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean ...
South Korea has become one of the beauty capitals of the world for male beauty. In contrast to the West, it is still a misconception that the South Korean beauty industry exclusively focuses on women. Make-up is not seen as a gendered product and Korean beauty brands commonly used male models and celebrities to advertise their products.
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