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The National Youth Anti-Drug Media Campaign is a current US government health education campaign by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of "reducing and ...
Above the Influence originated as a government-based campaign of the National Youth Anti-Drug Media Campaign conducted by the Office of National Drug Control Policy in the United States that included broad messaging to focus on substances most abused by teens, intended to deliver both broad prevention messaging at the national level and more targeted efforts at the local community level.
Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
Trump's plan has echoes of the "Just Say No" anti-drug campaign, led by Republican former first lady Nancy Reagan in the 1980s to encourage young Americans to refuse drugs.
Starting in 1983, the Drug Abuse Resistance Education program sent police officers into classrooms to teach fifth- and sixth-graders about the dangers of drugs and the need, as Nancy Reagan ...
In August 2001, the office told a Congressional committee that its National Youth Anti-Drug Media Campaign "has been the most visible symbol of the federal government's commitment to drug prevention," and that the office was "investing $7 million a year in performance measurement to determine the effectiveness" of the campaign. The statement by ...
Many PSAs aired late at night, or were used by networks to fill slots lacking other advertisements. Marston urged, instead, a targeted focused anti-drug campaign similar to that for a specific brand of cereal or an automobile, but instead "unselling" drugs [10] or rather selling the benefits of not using drugs. An anti cocaine advertisement the ...
The media campaign mentioned in the act later became the National Youth Anti-Drug Media Campaign. Effects. The Anti-Drug Abuse Act of 1988 would bring coordination of the National Drug Policy, which would allow for a central point in government for drug enforcement and laws. [9] The central point would require a national drug control strategy ...