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The term "event marketing" became an important part of study in German, American, British, and Canadian markets. Event marketing had been considered equal to the promotion of an event in order to increase the sales of the tickets and was forgotten as a form of marketing.
Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2]
A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.
Marketing communications include advertising, promotions, sales of products, Branding , advertising campaign, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer.
Amy Peterson, co--founder of Rebel Nell, a jewelry shop in Detroit, dealt with the shorter season by starting promotions early and creating a “Design Your Own Jewelry” event to draw in customers.
This includes all aspects of marketing communications: advertising, sales promotion, including promotional education, public relations, personal selling, product placement, branded entertainment, event marketing, trade shows, and exhibitions. This fourth P is focused on providing a message to get a response from consumers.
Sponsorship of an event, contest or race is a way to generate publicity. [4] Guerrilla marketing tactics are unconventional ways to bring attention to an idea, product or service, such as by using graffiti, sticker bombing, posting flyers, using flash mobs, doing viral marketing campaigns, or other methods using the Internet in unexpected ways. [1]
Exhibitions/trade shows: events or shows (e.g. fashion shows, agricultural shows) where companies can display their wares or services [28] The Vogue Fashion Show is a special event designed to promote top designers' seasonal collections. Advertising is just one of many elements that comprise the promotional mix.
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