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2. Modes of persuasion - Wikipedia

   en.wikipedia.org/wiki/Modes_of_persuasion

   If both the advertisement made 40 years ago and the exact same advertisement made today contain the same speaker with the same credentials (ethos), and the same arguments with the same logic (logos), and they both appeal to the same emotions and the same values (pathos), but the reception is completely different, then what has changed is the ...

3. Rhetorical stance - Wikipedia

   en.wikipedia.org/wiki/Rhetorical_stance

   It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience. Rhetorical stance can include elements such as the use of ethos (establishing credibility), pathos (appealing to emotions), and logos (logical reasoning) to shape the overall impact of a communication. [2] [3]

4. Logos - Wikipedia

   en.wikipedia.org/wiki/Logos

   Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...

5. Glossary of rhetorical terms - Wikipedia

   en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

   Logical fallacy – misconceptions resulting from faulty reasoning. Logos – rhetorical appeals based on logic or reasoning. Logology – Study of the specific theological terms used, not to find the truth or falseness of the statement, but why that particular word was chosen.

6. Argumentation theory - Wikipedia

   en.wikipedia.org/wiki/Argumentation_theory

   Argumentation theory is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic , dialectic , and rhetoric , argumentation theory includes the arts and sciences of civil debate, dialogue , conversation , and persuasion .

7. Rhetoric (Aristotle) - Wikipedia

   en.wikipedia.org/wiki/Rhetoric_(Aristotle)

   [1]: I.1.1 According to Aristotle, logic is concerned with reasoning to reach scientific certainty, while dialectic and rhetoric are concerned with probability and, thus, are the branches of philosophy that are best suited to human affairs. Dialectic is a tool for philosophical debate; it is a means for skilled audiences to test probable ...

8. Rhetoric - Wikipedia

   en.wikipedia.org/wiki/Rhetoric

   Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric , or phases of developing a persuasive speech, were first codified in classical Rome: invention , arrangement , style , memory , and delivery .

9. Persuasion - Wikipedia

   en.wikipedia.org/wiki/Persuasion

   Logos (reason): refers to the effort to convince your audience by using logic and reason. This can be formal and non-formal. Formal reasoning uses syllogisms, arguments where two statements validly imply a third statement. Non-formal reasoning uses enthymemes, arguments that have valid reasoning but are informal and assume the audience has ...