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Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
The world’s largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States. Bud Light controversy cost parent company about $395 million in lost US ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
However, not every Bud Light drinker appreciated the company’s inclusiveness. Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light.
Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and 99 calories per 12 US fl oz serving (1,170 kJ/L). [5] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal".
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Bud Light's parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales. Anheuser-Busch Inbev said Thursday ...
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