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  2. Value chain - Wikipedia

    en.wikipedia.org/wiki/Value_chain

    A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer.The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.

  3. Value chain management capability - Wikipedia

    en.wikipedia.org/wiki/Value_chain_management...

    Market and marketing-related capabilities (Möller and Anttila 1987) are important for value chain management and the growing emphasis on services and software poses new requirements to marketing (cf. Vargo and Lush 2004).

  4. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.

  5. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.

  6. Demand chain - Wikipedia

    en.wikipedia.org/wiki/Demand_chain

    Marketing, sales and service are the other half of the value-chain, which collectively drive and sustain demand, and are known as the Demand Chain. Progress in transforming the demand side of business is behind the supply side, but there is growing interest today in transforming demand chains. Without marketing / supply chain management (SCM ...

  7. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    7 Marketing management: The marketing program (also known as the marketing mix or the 4 Ps) 8 Product. Toggle Product subsection. ... [28] Value chain analysis [29] ...

  8. Value network - Wikipedia

    en.wikipedia.org/wiki/Value_network

    The others are the value shop and value chain. Their value networks consist of the following components: customers, a service that enables interaction among them, an organization to provide the service, and; contracts that enable access to the service; One example of a value network is that formed by social media users.

  9. Service-dominant logic - Wikipedia

    en.wikipedia.org/wiki/Service-dominant_logic

    Striving for integrated value chain management given a service-dominant logic for marketing. In R. F. Lusch and S. L. Vargo (Eds.), The service-dominant logic of marketing: Dialog, debate, and directions (pp. 139–149).