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The BMW film series The Hire consists of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the globe and starred Clive Owen as "the Driver" while highlighting the performance aspects of various BMW automobiles.
Three unique models that BMW Motorsport created for the South African market were the E23 M745i (1983), which used the M88 engine from the BMW M1, the BMW 333i (1986), which added a six-cylinder 3.2-litre M30 engine to the E30, [133] and the E30 BMW 325is (1989) which was powered by an Alpina-derived 2.7-litre engine.
The first hybrid BMW was the 2010 BMW ActiveHybrid 7, and BMW's first electric car was the BMW i3 city car, which was released in 2013. After many years of establishing a reputation for sporting rear-wheel drive cars, BMW's first front-wheel drive car was the 2014 BMW 2 Series Active Tourer multi-purpose vehicle (MPV).
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The BMW Headquarters (German: BMW-Vierzylinder, lit. ' BMW four-cylinder '), also known as the BMW Tower (German: BMW-Turm or BMW-Hochhaus), is a high-rise building located in the Am Riesenfeld area of Munich, Germany. The building has served as the global corporate headquarters of German automaker BMW since 1973.
ReachNow was similar to another BMW Group service DriveNow, but was focused on North American cities starting with Seattle. Unlike DriveNow which is a joint-venture with Sixt, ReachNow is a fully owned BMW subsidiary, with RideCell rather than Sixt, providing the technology platform.
The BMW Museum is the corporate museum of BMW history and was established in 1973, shortly after the 1972 Summer Olympics opened. From 2004 to 2008, it was renovated in connection with the construction of the BMW Welt , directly opposite.
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