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ReachLocal, Inc. (ReachLocal), a divisions of Gannett, [2] was a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. ReachLocal now operates as LocaliQ in the United States, Canada and the United Kingdom. [3] [4]
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The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
This list of Reach plc titles is a non-exhaustive list of these. Before 2018, Reach plc was known as Trinity Mirror plc. [ 1 ] The list includes titles owned by the Mirror Group Newspapers (MGN), and those owned by both M.E.N Media and S&B Media, after both companies were purchased by Trinity Mirror as GMG Regional Media from the Guardian Media ...
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