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Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.
Terrie Linn McNutt Hall (July 19, 1960 – September 16, 2013) was an American anti-smoking and anti-tobacco advocate.She was a survivor of ten cancer diagnoses, undergoing 48 radiation treatments, and nearly a year's worth of chemotherapy, before and after undergoing a laryngectomy in 2001. [3]
Take it from lung cancer experts: it's not just smoking cigarettes.
Named "Agency of the Decade" and "Agency of the Year" 13 times in trade press, CP+B is an advertising agency that has been making brands famous for more than 22 years—the Truth anti-smoking ...
This collection consists of internal documents from the R. J. Reynolds Tobacco Company, produced as part of the discovery process in the 1994 civil case Mangini v. R. J. Reynolds Tobacco Company. A majority of the documents span the period 1970s–1990s, when R. J. Reynolds Tobacco developed the Joe Camel advertising campaign.
Truth in advertising may refer to: Initiatives and laws against false advertising; ... Truth (advertising), an anti-tobacco campaign in the United States
The companies claimed, among other things, that the health warnings violated their free speech rights by compelling the companies to endorse the U.S. government's anti-smoking message through ...