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Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. [2] [3] Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998.
When drinking Glaceau vitaminwater, consumers tend to believe it's an essentially healthful beverage, said a judge in the U.S. District Court for the Eastern District of New York, who rejected ...
I loved the predecessor of the product now known as VitaminWater, Fruitwater. Made by glacéau, the four flavors were delightfully simple and unsweetened; it was just fruit flavoring and water.
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
The enhanced water category of beverage continues to grow in volume every year, and as of 2007 was the fastest-growing segment of the still beverage category. [2] In 2001, flavored and enhanced water sales were estimated $80 million, and 2002 proved even more successful with $245 million in sales. [ 3 ]
When the ad was first released, the National Consumers League (NCL) slammed Glaceau, the maker of Vitaminwater, calling on the Federal Trade Commission (FTC) to intervene and prevent it from ...
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. [ 2 ] [ 3 ] Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998.
Bikoff began by selling an electrolyte-enhanced bottled water called Smartwater. Two years later, he introduced Fruitwater. But it wasn't until he launched Vitaminwater in 2000 that his enterprise ...
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