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The stenciling method of tire lettering became popular with auto racing teams in the 1950s as a way to display the tire manufacturer on the car's tires. [3] Tire lettering made its way to production tires in the mid-to-late 1960s in the form of raised white letter tires and gained popularity with American muscle cars in the 1970s and 1980s [4 ...
ORWL: Outlined raised white lettering; OWL: Outlined white lettering; RF: Reinforced – for Euro-metric tires, the term 'reinforced' means the same thing as 'extra load' [20] RFT: Run-flat tire; Tires designed for vehicles without spare tires. Reinforced sidewalls allow the tire to be driven "flat" for a distance specified by the manufacturer ...
They purchased The Giant Tire & Rubber Company of Akron, a tire-rebuilding business, in 1920, and in 1922 moved the business to Findlay, Ohio, [3] at a site at the intersection of Lima and Western avenues that is still occupied by Cooper Tire, adjacent to The Cooper Corporation facility. The Cooper name originates from 1919 when Cincinnati auto ...
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Later, entirely black tires became available, the still extant white sidewalls being covered with a somewhat thin, black colored layer of rubber. Should a black sidewall tire have been severely scuffed against a curb, the underlying white rubber would be revealed; it is in a similar manner that raised white letter (RWL) tires are made.
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