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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Robert Plutchik (21 October 1927 – 29 April 2006) was a professor emeritus at the Albert Einstein College of Medicine and adjunct professor at the University of South Florida. He received his Ph.D. from Columbia University and he was also a psychologist. He authored or coauthored more than 260 articles, 45 chapters and eight books and edited ...
Dark reddish purple. B: Normalized to [0–255] (byte) The color Japanese violet or Sumire is shown at right. This is the color called "violet" in the traditional Japanese colors group, a group of colors in use since beginning in 660 CE in the form of various dyes that are used in designing kimono.
In the RYB color model historically used by painters, violet is created with a combination of red and blue pigments and is located between blue and purple on the color wheel. In the CMYK color model used in printing, violet is created with a combination of magenta and cyan pigments, with more magenta than cyan.
A color wheel or color circle is an abstract illustrative organization of color hues around a circle, which shows the relationships between primary colors, secondary colors, tertiary colors etc. Some sources use the terms color wheel and color circle interchangeably; [2] [3] however, one term or the other may be more prevalent in certain fields ...
The equivalent color on a computer to the pigment color red-violet shown above would be this electric purple, i.e. the much brighter purple you can see reproduced on the screen of a computer. This color is pure purple conceived as computer artists conceive it, as the color on the color wheel halfway between color wheel violet and electric ...
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