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In publishing, advertising and related fields, copy is written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term "copy" means the output of copywriters , who are employed to write material which encourages consumers to buy goods or services.
In the production process of print advertisements, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate between different ad runs.
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
A copybook, or copy book is a book used in education that contains examples of handwriting and blank space for learners to imitate. [1] Typical uses include teaching penmanship and arithmetic to students. A page of a copy book typically starts with a copybook heading: a printed example of what should be copied, such as a single letter or a ...
The practice of publishing of an electronic version of an article before it later appears in print is sometimes called epub ahead of print (particularly in PubMed), [3] [4] ahead of print (AOP), article in press or article-in-press (AIP), or advanced online publication (AOP) (for example, in the context of CrossRef).
An advance reading copy, advance review copy, advance reader's edition, advance copy, or a reader's edition (ARC or ARE) is a free copy of a new book given by a publisher to booksellers, librarians, journalists, celebrities, or others, or as a contest or school prize, [1] before the book is printed for mass distribution.
I don’t remember that, and it’s probably best I don’t. Yeah, I was supposed to be good at writing headlines. But all the guys down there were good at that. ... copy editor, 1974–current ...
In the context of the Internet, online copy refers to the textual content of web pages. Similar to print, online copy editing is the process of revising and preparing the raw or draft text of web pages for publication. [7] Copy editing has three levels: light, medium, and heavy.