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In the production process of print advertisements, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate between different ad runs.
In publishing, advertising and related fields, copy is written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term "copy" means the output of copywriters , who are employed to write material which encourages consumers to buy goods or services.
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
In the context of the Internet, online copy refers to the textual content of web pages. Similar to print, online copy editing is the process of revising and preparing the raw or draft text of web pages for publication. [7] Copy editing has three levels: light, medium, and heavy.
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These additional links should be grouped along with the {{Main}} template (if there is one), or at the foot of the section that introduces the material for which these templates provide additional information. You can use one of the following templates to generate these links: {} – generates a "Further information" link
I don’t remember that, and it’s probably best I don’t. Yeah, I was supposed to be good at writing headlines. But all the guys down there were good at that. ... copy editor, 1974–current ...
Articles in need of basic copyediting may be tagged with templates, such as {} or {{copyedit-section}}. A list of such articles can be found in a few places. The easiest places to get started are: Category:All Wikipedia articles needing copy edit, a list of articles tagged with copy editing templates.