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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
His design for a symbol to embody the concept of recycling has been compared to iconic trademarks such as those for Coca-Cola and Nike. [2] It has been called one of America's "most important design icons," [ 3 ] it is one of the most recognizable graphic symbols in the world [ 4 ] and has helped to encourage global recycling. [ 5 ]
The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's".
The logo is also said to symbolize the wing of the Greek goddess of victory, Nike. [13] [5] When first released, the design was displayed in a variety of colors to stand out on the track from other shoe manufacturers. [9] Nike primarily used the red and white color palette on its logo for much of its history.
The logo of Air New Zealand, the national carrier, incorporates a koru design — based on the Ngaru (Ngāti Kahungunu) [5] kōwhaiwhai pattern — as a symbol of New Zealand flora. The logo was introduced in 1973 to coincide with the arrival of the airline's first McDonnell Douglas DC-10 wide-body jet. Several other nationwide organisations ...
The Happy Human was created in response to a Humanists UK competition in 1965, after many years of discussion as to what a logo should look like. After some time without progress, radio presenter Margaret Knight backed a popular movement among Humanists UK's membership to commission such a logo, triggering publicity officer Tom Vernon to ...
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