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  2. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  3. Ronald A. Howard - Wikipedia

    en.wikipedia.org/wiki/Ronald_A._Howard

    Howard directed teaching and research in decision analysis at Stanford and was the Director of the Decisions and Ethics Center, [2] which examines the efficacy and ethics of decision making under uncertainties. He coined the term "Decision Analysis" in a paper in 1966, kickstarting the field. [3]

  4. Multiple-criteria decision analysis - Wikipedia

    en.wikipedia.org/wiki/Multiple-criteria_decision...

    In this example a company should prefer product B's risk and payoffs under realistic risk preference coefficients. Multiple-criteria decision-making (MCDM) or multiple-criteria decision analysis (MCDA) is a sub-discipline of operations research that explicitly evaluates multiple conflicting criteria in decision making (both in daily life and in settings such as business, government and medicine).

  5. Evidential reasoning approach - Wikipedia

    en.wikipedia.org/wiki/Evidential_reasoning_approach

    In decision theory, the evidential reasoning approach (ER) is a generic evidence-based multi-criteria decision analysis (MCDA) approach for dealing with problems having both quantitative and qualitative criteria under various uncertainties including ignorance and randomness.

  6. Functional Decision Theory - Wikipedia

    en.wikipedia.org/wiki/Functional_Decision_Theory

    Functional Decision Theory (FDT) is a school of thought within decision theory which states that, when a rational agent is confronted with a set of possible actions, one should select the decision procedure (a fixed mathematical decision function, as opposed to a singular act) that leads to the best output.

  7. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    Louviere (marketing and transport) and colleagues in environmental and health economics came to disavow the American terminology, claiming that it was misleading and disguised a fundamental difference discrete choice experiments have from traditional conjoint methods: discrete choice experiments have a testable theory of human decision-making ...

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  9. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.

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