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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By 1923 the Converse All Star shoe was designed in its present-day form after the company made improvements to the design based on Chuck Taylor's input. The restyled Converse All Star basketball shoe also had a distinctive five-pointed-star logo displayed on the high-top shoe's ankle patch.
In 1991, LJO Inc. acquired the brand. Despite the split and selling of both companies, Converse kept the rights of the Jack Purcell line of shoes from the PF Flyers acquisition. Rebranded with the Converse name, Jack Purcell sneakers are still produced today. In 2001, New Balance purchased PF Flyers and re-launched the brand in 2003. [1]
By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
When Nike bought Converse in 2003, Jack Purcell sneakers were kept in production, and are still manufactured. Classic Purcell tennis sneakers are unchanged in appearance from their heyday in the 1950s and 1960s, when they were first nicknamed "Blue Tips" and "Smilies", but they have risen in price from about $20 in 1965 to as much as $150 or ...
The incident gave him the idea of rubber soled shoes, to prevent one from slipping. A year later, Marquis founded Converse and began producing rubbed-soled footwear for men, women, and children ...
The British English equivalent of sneaker in its modern form is divided into two separate types: [dubious – discuss] predominantly outdoor and fashionable trainers, training shoes or quality 'basketball shoes' and in contrast cheap rubber-soled, low cut and canvas-topped plimsolls, daps, or flats.
Louie Gong is another Native American artist—only his best-known medium is sneakers. Over the years, he's partnered with Converse, Vans, and Brooks Running—just to name a few. Much of his work ...